This is perfect for showing:
"Free Shipping" only to your domestic customers.
"Duty-Free" badges only to international customers.
Local payment icons (e.g., iDEAL) only to customers in specific regions (e.g., Netherlands).
Step 1: Access Badge Settings
Open the badge you want to customize.
Switch to the Settings tab at the top of the editor.
Step 2: Enable Specific Targeting
Scroll down to the Geolocation targeting section.
By default, All world is selected (the badge shows to everyone).
Select the radio button for Specific countries.
Step 3: Select Your Regions
Click the white Select Countries button.
A popup window will appear listing all available countries.
You can scroll through the list or use the Search for country bar to find specific locations quickly.
Check the boxes next to the countries where you want this badge to appear.
Step 4: Save Changes
Click the Save button inside the popup window to confirm your selection.
Finally, click the main Save button at the bottom of the dashboard to publish your changes to the store.
Pro Tip: If you want to show different messages to different countries (e.g., "Free Shipping" for US vs "Fast Shipping" for UK), simply create two separate badges and assign each one to its respective country using this feature.